Shipping confirmation emails enhance the buying experience and build customer loyalty and trust. Check out these tips and examples for inspiration and download our free shipping email content templates.

Importance of Online Reputation Management

I don’t know about everyone else, but when I make an online purchase, I beeline it straight to my inbox and patiently wait until I receive my shipping confirmation order.
Well, maybe I don’t wait there, just obsessively check until it finally arrives. 😅 And that’s because:

1. It eases my anxious mind by reassuring me that my order has been successfully received. It grows my trust in the brand—if they’re sending me a timely shipping email then they surely aren’t trying to scam me.

2. It helps me to understand when my order should be arriving and whether I need to make arrangements for it. It sparks joy! Plain and simple.

In the rare cases when I don’t receive a shipping confirmation email, the customer journey is less pleasant and I question whether to order from the store again. Because aside from easing my anxiety, it also gives the impression of a lack of professionalism any impacts any trust that's been built.
So we know that actually sending a shipping email is the first crucial step. But what can you do to make your shipping confirmation emails stand out and really enhance the customer experience?

Getting started: Essential elements of shipping confirmation emails

Include these 4 elements to ensure that your e-commerce shipping notifications fulfill their purpose and provide value to customers.

1. The subject line

Check out these shipping email subject line examples:

• It eases my anxious mind by reassuring me that my order has been successfully received. It grows my trust in the brand—if they’re sending me a timely shipping email then they surely aren’t trying to scam me.

• It helps me to understand when my order should be arriving and whether I need to make arrangements for it. It sparks joy! Plain and simple.

2. The opening

This one is pretty simple. Shipping emails should start off by reiterating what the subject line has told us: Your order has shipped! Other than that, it’s a good idea to keep the opening of the email short and sweet. You can make it more personal by addressing the customer by name, and including their order number. Here’s an example:

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In the rare cases when I don’t receive a shipping confirmation email, the customer journey is less pleasant and I question whether to order from the store again. Because aside from easing my anxiety, it also gives the impression of a lack of professionalism any impacts any trust that's been built.

So we know that actually sending a shipping email is the first crucial step. But what can you do to make your shipping confirmation emails stand out and really enhance the customer experience?

3. The Image

This one is pretty simple. Shipping emails should start off by reiterating what the subject line has told us: Your order has shipped! Other than that, it’s a good idea to keep the opening of the email short and sweet. You can make it more personal by addressing the customer by name, and including their order number. Here’s an example: 

This one is pretty simple. Shipping emails should start off by reiterating what the subject line has told us: Your order has shipped! Other than that, it’s a good idea to keep the opening of the email short and sweet. You can make it more personal by addressing the customer by name, and including their order number.