Does Front Integrate With Tock?

Front has no native Tock integration. A Zapier bridge is buildable and still can't move a prepaid booking. Plus where Tock stands after the Resy merger.

Mar 24, 2026

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3 min read

Table of contents

No. Front has no native, purpose-built integration with Tock. You can wire the two together loosely through Zapier, because both are on it, and the result still cannot check availability, move a prepaid seat or handle a deposit inside the conversation. Front is a collaborative shared inbox and customer-operations platform. Tock is a reservation platform built around prepaid bookings, deposits, ticketed events and tasting menus.

The short answer

Front can receive a Tock enquiry as a conversation. It cannot do anything with it in Tock. Checking the calendar, transferring a ticketed booking, adjusting a deposit, changing a menu: all of that still happens by hand, in Tock, by a person.


Front + Tock

Native integration

None

Best available workaround

A Zapier or custom-API bridge that copies enquiry text into a conversation

What the workaround still can't do

Check availability, move or amend a prepaid booking, transfer a ticket, handle the deposit

This is the most connectable pairing in the whole comparison, which is exactly what makes it useful. Front has a mature Zapier app and its own API. Tock offers a data API and webhooks and works with Zapier too. Nothing is blocking the wire. The limitation is what a shared inbox can do once the wire exists.

What actually happens to a booking enquiry

Front's strengths make the gap more obvious, not less. Shared visibility, assignment, internal comments beside the message, SLA rules and response-time reporting are genuinely good, and they matter on prepaid bookings where several people may touch a thread that involves money. Front fixes who owns the thread. It does nothing about the money.

Here is the real journey of one enquiry when Front and Tock do not talk to each other.

  1. A corporate buyer emails asking to buy six seats at next month's wine dinner for a client entertainment evening, wanting an invoice rather than card payment and asking whether two guests can have the non-alcoholic pairing. The message lands in the shared inbox as a Front conversation.

  2. An agent picks it up and reads it.

  3. The agent opens Tock in another tab, because Front cannot see the event or the payment setup.

  4. They check how many seats remain, whether six can sit together, whether the non-alcoholic pairing is configured for that event, and whether the platform's prepaid model can accommodate an invoice at all.

  5. They hold or create the booking in Tock, re-keying the company name, contact, seat count and pairing choices from the email.

  6. They switch back to Front and write the reply, spelling out how payment will actually work.

  7. They snooze the conversation, because corporate bookings need finance sign-off.

  8. Ten days later: "Approved, but it is eight now and one is coeliac." Eight changes the seating and the invoice total. The agent repeats steps 3 to 7.

Every enquiry is handled twice, in two systems, by a person copying the same fields between screens. Prepaid platforms punish that hardest, because each change means reconciling money by hand from a screen the person writing the reply cannot see. One operations director described the inbox behind this workflow as "a black hole, no KPIs, no response rate, nothing," because the work happened in tabs and conversations that no report could see.

The sharper cost is the enquiry you never hear about again. Client entertainment gets booked wherever confirms fastest, and event enquiries often arrive in the evening. A roughly 40-venue entertainment group lost a single booking worth £40,000 because the enquiry arrived outside working hours and nobody replied in time. A three-site pizza group put it more bluntly about a 30 to 40 cover enquiry: "It just sat there. No one saw it. They went somewhere else." Front did not cause those losses. Routing bookings through a system that cannot book anything is what makes the delay inevitable.

What Front actually connects to

Front cannot be accused of ignoring verticals, which is what makes the gap here notable. Its App Store carries more than 160 integrations, with dedicated categories for logistics and maritime and for travel, built for a customer base in freight forwarding, shipping and travel operations. Front will build deep, industry-specific connections when it decides a market matters. It has not made that decision for hospitality, and no restaurant booking system appears in the App Store.

Here the workaround is genuinely available. Front's Zapier integration works, with one caveat worth knowing: it can only reach shared inboxes, because the OAuth token is scoped that way, so enquiries in an individual mailbox need a Front API token and Webhooks by Zapier instead. Tock is on Zapier too, and offers a data API and webhooks gated to Premium and Premium Unlimited plans and provisioned on request. So a zap that opens or updates a Front conversation when a Tock booking changes is buildable in an afternoon.

Then look at what you have. A Tock event can create or update a Front conversation, and an enquiry can be routed and assigned. That is notification and workflow, moving one direction. It does not let the agent see the event calendar, hold six seats, transfer a booking, or resolve an invoice from the reply window. Front AI is a capable suite: Copilot drafts and answers from past conversations, help content and connected systems, Autopilot resolves routine requests, and Smart QA and Topics analyse the queue. It is all grounded in conversation data. Copilot can write a precise reply about your deposit terms. It cannot change what the guest has paid.

One piece of context before investing. American Express announced in February 2026 that Tock is merging into Resy, with venues unifying on Resy through summer 2026 and the consumer Tock app and exploretock.com being retired. Tock's restaurant-facing management software continues to operate as part of Resy, and API key requests already route through a Resy address. Scope any bridge knowing the platform underneath is consolidating.

Why this matters for booking enquiries

A support conversation and a booking enquiry look similar and behave nothing alike. A support conversation is resolved by a reply. A booking enquiry is only resolved when a seat is held in the calendar, and on Tock, usually paid for. That difference is the whole problem.

The shared inbox can write a polished reply. It cannot book the table. The transaction, the part that actually earns the cover, still lands on your team, one enquiry at a time. Front gives you the best-organised version of the old workflow: everyone sees the enquiry, everyone knows who owns it, and the booking still gets typed into another system by hand.

What it looks like when the tool is built for booking enquiries

The gap closes when the enquiry and the booking are handled in one place, so a question about a prepaid seat does not turn into an admin job. This is what RevVue does, and it is easier to show than to describe.

Every enquiry is tagged to the venue it concerns, which matters for a group where each site sells a different ticketed experience. A question about one tasting menu is never answered with another restaurant's seating times, because the team works from one queue, by location, rather than tags standing in for venues.


RevVue inbox kanban view with Open, Active, Pending, and Closed columns and a left sidebar listing each restaurant venue.

Enquiries sorted by venue, so each ticketed experience is answered with its own detail.

The AI drafts the reply in that venue's voice, grounded in its menu, its cancellation terms and its prepayment rules. Those terms are the substance of most of these enquiries, and getting them into the first reply is most of the work.


RevVue guest enquiry with an AI-drafted reply visible in the inbox and Accept and Send buttons at the bottom.

The draft arrives carrying the venue's own terms, ready for one-click approval.

Because it connects to the booking system, the AI takes the step Front cannot: it checks availability and prepares the booking in the thread. Simple questions resolve on arrival, and anything touching money, a party growing by four seats or a date moving, is acknowledged instantly and queued for a person, because those are the ones with a payment attached.


RevVue Today's Tasks view showing bookings the AI is holding for human approval, each tagged with party size, dietary preference, and date.

Amendments and high-value bookings held for approval, since each one carries a payment.

And because every enquiry is tracked per venue, the admin around prepaid bookings becomes measurable. How many amendments each site handles, how fast it replies, and how much of that work is repeating itself. Front reports on conversations and response times, which does not tell you what the amendment work cost.


RevVue analytics dashboard breaking down enquiry volume and response performance by location.

Volume, response rate and conversion by location, including the amendment traffic behind prepaid covers.

An honest note on where RevVue is today

RevVue's Tock integration is on the roadmap, and the honest position today is an email-only pilot. That pilot already delivers the inbox value shown above: location-aware routing, instant acknowledgement, AI-drafted replies, high-value bookings surfaced, and reporting by location. The direct booking-system connection will deepen that when it lands, but it does not gate the value you get today. The UK AI is in pilot.

This is the move the Brasilia Group made, off a horizontal helpdesk and onto an inbox built for the job. Their founder, Nikolaos Kiosses, put it plainly: "The transition from Zendesk to RevVue has been a game changer."

The wider category view is in shared inbox software for restaurants. If you are consolidating onto Resy, the same question applies there: does Front integrate with Resy. To see what the AI would have said to a real enquiry your team received last week, book 20 minutes.

Frequently asked questions

Does Front integrate with Tock?

No. Front has no native integration with Tock, and no restaurant booking system appears in the Front App Store. Because both tools are on Zapier you can build a bridge that opens or updates a Front conversation when a Tock booking changes, but it only moves information one way. It cannot check availability, move a prepaid booking, transfer a ticket, or handle a deposit.

Can I connect Front and Tock with Zapier?

Yes, and this is the most connectable pairing in the category. Both are on Zapier, so a zap can create or update a Front conversation from a Tock event. One caveat: Front's Zapier integration can only access shared inboxes, because the OAuth token is scoped that way, so an individual mailbox needs a Front API token and Webhooks by Zapier. Either way you get notification, not capability. The agent still opens Tock to check the calendar and move the money.

Is Tock shutting down now that it has merged with Resy?

The consumer side is being retired, not the venue software. American Express announced in February 2026 that Tock is merging into Resy, with venues unifying on Resy through summer 2026 and the Tock app and exploretock.com being wound down. Tock's restaurant-facing management software continues to operate as part of Resy. If you are planning a custom integration, factor in that the platform underneath is consolidating.

What do restaurant groups use instead for booking enquiries?

Most run booking enquiries through a shared inbox and accept the double-handling, because no horizontal tool solved the booking side. A purpose-built option is RevVue, which is location-aware and whose AI checks availability and prepares the booking inside the conversation. Its Tock integration is on the roadmap, with an email-only pilot available now.

Let RevVue handle routine guest inquiries automatically.

Your team shouldn't spend the day answering the same email.

Let RevVue handle routine guest inquiries automatically.

Your team shouldn't spend the day answering the same email.